Accounting Principles

Simply stated, accounting is the measurement of economic activity. Its goal is to report financial information to the user so that (s)he can make informed decisions. There are two important reports used by more than 99% of all business operations to determine the status of the business operation. These are the income statement and the balance sheet.

Income Statement

The most common report or most important report is the income statement. It has several different names – Income Statement (this is technically the most common name)

  • Profit and Loss (more commonly used in the past but the world of professional accounting prefers the Income Statement)
  • Statement of Activities (used in the nonprofit environment)
  • Revenues in Excess of Expenses (rarely used but the name speaks for itself)

This report is designed to report sales (revenues) and the associated expenses. It is generally a measurement of performance over an extended period of time (at least 30 days). The most common time period is a quarter of a year, but in the small business world, monthly reports are the standard.

It is broken out into three major sections. The Revenue Section includes sales, returns, and adjustments provided to the customer. The next area of the report identifies the costs associated with those respective sales. This includes direct costs of materials, labor, equipment issues, and other production costs. This section is commonly referred to as Cost of Goods Sold, Costs of Services Provided, or Direct Costs. The final and 3rd area of the report paints the picture of the overhead costs. These include facilities (rent, utilities, maintenance etc.), office operations (supplies, office labor, postage, and communications), insurance, and marketing costs.

The direct costs or costs of goods and services provided are subtracted from the revenue to give the margin for the company. From the margin, is subtracted the general operating expenses and you derive the Net Profit or Loss.

The goal of this report is point the business owner/entrepreneur to the primary source of why we make a profit or generate a loss.

Balance Sheet

The second most commonly used report is the balance sheet. Other names include:

  • Statement of Financial Position
  • Assets, Liabilities, and Owner’s Equity

It is often referred to as a picture at some given moment. Just as a video consists of thousands of pictures taken in sequence, the balance sheet is just one of those pictures. It is constantly changing from moment to moment depending on the transactions occurring in the company.

The balance sheet weighs the existing assets of cash, receivables, fixed assets, and other assets against the source of their existence. The other half of the balance sheet includes current liabilities such as payables, employee payables, credit utilization (credit cards, lines of credit, or short-term notes), and other long-term notes. The remaining area of the balance sheet includes the Owner’s Equity section and this is primarily the contributed capital and the earnings to date less any distributions (disbursements) to the owners (shareholders). Both halves of the balance should equal each other.

With these two primary reports, a reader of this information can determine the overall financial status of the company.

It is important to note that for this to work well, the information loaded into the accounting system must be accurate and timely (within a reasonable period of time from the actual transaction). The old adage of good information into the system maximizes the ability to generate good information out in the form of reports. This in turn allows the owner the best chance to make good decisions based on the information he reviews.

The primary goal of accounting is to measure the economic activity of the business. Transactions are entered into the accounting software and information is collected, collated, organized, and then reported in reports for the owner. From there, the owner has the best opportunity to make good decisions to improve the success of the business. Act on Knowledge.

Value Investing

Do you want to learn how to get returns like this?

Then learn about Value Investing. Value investing in the simplest of terms means to buy low and sell high. Value investing is defined as a systematic process of buying high quality stock at an undervalued market price quantified by intrinsic value and justified via financial analysis; then selling the stock in a timely manner upon market price recovery.

There are four key principles used with value investing. Each is required. They are:

  1. Risk Reduction – Buy only high quality stocks;
  2. Intrinsic Value – The underlying assets and operations are of good quality and performance;
  3. Financial Analysis – Use core financial information, business ratios and key performance indicators to create a high level of confidence that recovery is just a matter of time;
  4. Patience – Allow time to work for the investor.

If you are interested in learning more, go to the Membership Program page under Value Investing section in the header above. 

Join the value investing club and learn about value investing and how you can easily acquire similar results with your investment fund. Upon joining, you’ll receive the book Value Investing with Business Ratios, a reference guide used with all the decision models you build. Each member goes through three distinct phases:

  1. Education – Introduction to value investing along with terminology used are explained. Key principles of value investing are covered via a series of lessons and tutorials.
  2. Development – Members are taught how pools of investments are developed by first learning about financial metrics and how to read financial statements. The member then uses existing models to grasp the core understanding of developing buy/sell triggers for high quality stocks.
  3. Sophistication – Most members reach this phase of understanding after about six months. Many members create their own pools of investments and share with others their knowledge. Members are introduced to more sophisticated types of investments and how to use them to reduce risk and improve, via leverage, overall returns for their value investment pools.

Each week, you receive an e-mail with a full update on the pools. Follow along as the Investment Fund grows. Start investing with confidence from what you learn. Create your own fund and over time, accumulate wealth. Joining entitles you to the following:

  • Lessons about value investing and the principles involved;
  • Free webinars from the author following up the lessons;
  • Charts, graphs, tutorials, templates and resources to use when you create your own pool;
  • Access to existing pools and their respective data models along with buy/sell triggers;
  • Follow along with the investment fund and its weekly updates;
  • White papers addressing financial principles and proper interpretation methods; AND
  • Some simple good advice.

Value Investment Club

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