Business Administration

Tag: Marketing

  • Who is Your Customer?

    Who is Your Customer?

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    by

    David J Hoare MSA
    in

    You would think this is a simple question with an easy answer. But for most folks, they can’t identify their customer. It seems elusive or undefinable. If you are in business, you need to answer this one question. You need to know who is your customer.

  • Marketing – A License to Steal

    Marketing – A License to Steal

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    by

    David J Hoare MSA
    in

    I had the privilege of meeting a potential client in one of those business gatherings. I asked him the usual questions and he started to explain his business operation. Well, he was basically a landlord to a gaming function. When I become fascinated by the enterprise, I reoriented my questions to some specifics. Sure enough he charges…