Marketing

The simple handshake is the best marketing tool for any small business owner/entrepreneur. Extend it often and with a warm smile, watch the customers flock to your business.

Referrals in Business

Referrals

By far, the single most effective and inexpensive marketing tool is referrals.  Simply stated it is a ‘Selective Word of Mouth’ form of marketing.  The key to its success relies in the ‘Ask’. 

The Three Best Methods of Marketing

Marketing Methods

The three best methods of marketing include education, referrals and involvement.  Unlike advertising, marketing is a human contact sport.  If you truly want to expand operations, there are no other more effective methods than educating the customer, getting referrals and getting involved with the customer.

The Difference between Marketing and Advertising

Marketing and Advertising

The simplest definition for these two misunderstood terms is that marketing involves customer interaction i.e. human contact, whereas advertising is a non-contact form of information transfer.  You can read a multitude of professional definitions, academia literature and talk to just about any marketing graduate and you’ll get a lot of different definitions of these two terms. 

Who is Your Customer?

boy playing baseball

You would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer this one question.  You need to know. 

Marketing – A License to Steal

I had the privilege of meeting a potential client in one of those business gatherings.  I asked him the usual questions and he started to explain his business operation.  Well, he was basically a landlord to a gaming function.   When I become fascinated by the enterprise, I reoriented my questions to some specifics.  Sure enough he charges some high end prices for the facilities.  Man, I needed to figure out how he was able to do this.  So with some prodding, he finally explained that his marketing approach pretty much gave him “A license to steal”.

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