Crowdfunding

Mostly an internet fund raising tool whereby many small contributions are combined to invest in a particular idea or goal. The crowdfunding site is referred to as the ‘platform’, the idea or goal is called the ‘campaign’ and the readers are referred to as the ‘investors’.

Crowdfunding in Small Business

Crowdfunding

The process of collecting a large pool of investors, each contributing or investing a small amount of dollars for a highly focused project is referred to as crowdfunding.  The crowd is financing the project or goal.  This is very similar to how large non-profits address significant events worldwide.  A good example is the American Red Cross addressing disaster relief in the aftermath of a major natural tragedy. 

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