Category: Marketing

  • Advertising – Monitor Performance

    Advertising – Monitor Performance

    This article will illustrate tools you can use to monitor performance of various advertising methods.

  • Referrals in Business

    Referrals in Business

    By far, the single most effective and inexpensive marketing tool is referrals. Simply stated it is a ‘Selective Word of Mouth’ form of marketing. The key to its success relies in the ‘Ask’. 

  • The Three Best Methods of Marketing

    The Three Best Methods of Marketing

    The three best methods of marketing include education, referrals and involvement. Unlike advertising, marketing is a human contact sport. If you truly want to expand operations, there are no other more effective methods than educating the customer, getting referrals and getting involved with the customer.

  • The Difference between Marketing and Advertising

    The Difference between Marketing and Advertising

    The simplest definition for these two misunderstood terms is that marketing involves customer interaction i.e. human contact, whereas advertising is a non-contact form of information transfer. You can read a multitude of professional definitions, academia literature and talk to just about any marketing graduate and you’ll get a lot of different definitions of these two terms. 

  • Who is Your Customer?

    Who is Your Customer?

    You would think this is a simple question with an easy answer. But for most folks, they can’t identify their customer. It seems elusive or undefinable. If you are in business, you need to answer this one question. You need to know who is your customer.

  • Marketing – A License to Steal

    Marketing – A License to Steal

    I had the privilege of meeting a potential client in one of those business gatherings. I asked him the usual questions and he started to explain his business operation. Well, he was basically a landlord to a gaming function. When I become fascinated by the enterprise, I reoriented my questions to some specifics. Sure enough he charges…