The e-mails keep coming. A few days ago I asked my friends and family to be on the lookout for ATM’s. I describe the difference between a bank owned ATM and an independent ATM. I was strictly interested in the independents. I wanted to know exactly where the ATM is located, the name of the business, and what kind of business. With this information I am tracking the locations using a spreadsheet and a map with push pins.
Small Business Model Series Entry #7 – Location Location Location
By using my family and friends I was able to spot 87 ATM’s in the area I live. I charted their addresses, business types, and business name. Using pushpins on a map I was able to develop patterns and an understanding of the potential competition thought process.