Franchise Agreement Costs – How Much Does it Really Cost to be a Franchisee?

The primary reason for the franchise arrangement is the increased net profit for the franchisee in using the franchisor’s name, logo, brand, or trademark. The franchisor charges an upfront fee called a Franchise Fee, monthly Royalties, in some agreements a License Fee and Marketing/Advertising minimums. These additional costs to the franchisee are paid to use the franchisor’s name. So how much does it really cost the franchisee to use the name, logo, brand, or trademark?

Franchise Agreement Costs – How Much Does it Really Cost to be a Franchisee?

Franchise Costs

The primary reason for the franchise arrangement is the increased net profit for the franchisee in using the franchiser’s name, logo, brand, or trademark.  The franchiser charges an upfront fee called a Franchise Fee, monthly Royalties, in some agreements a License Fee and Marketing/Advertising minimums.  These additional costs to the franchisee are paid to use the franchiser’s name. 

The Franchise Relationship

Business Trusts

A franchise relationship is a partnership between two parties.  The primary party is the Franchiser.  This entity owns a master group of similar business selling/providing the same product or service.  The Franchiser sells a ‘Right’ to his name and his conditions in exchange for a royalty fee.  The second party is the Franchisee.

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