Duplicity refers to a basic business principle of matching a business function with either a potential substitute or an actual mirror of this function. Duplicity is used for risk reduction or comparative analysis.

The Key Man

Key Man

One of the most misunderstood principles of business deals with the one or few individuals in a small business operation who are critical to operations.  This individual is referred to as the Key Man.  The best example is that of the primary wage earner in the family unit. 

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