The simplest definition for these two misunderstood terms is that marketing involves customer interaction i.e. human contact, whereas advertising is a noncontact form of information transfer. You can read a multitude of professional definitions, academia literature and talk to just about any marketing graduate and you’ll get a lot of different definitions of these two terms. I believe it is simply the difference between having physical contact with the customer or no contact at all explains the two forms of conveying information about the product or service your business provides.
The three best methods of marketing include education, referrals and involvement. Unlike advertising, marketing is a human contact sport. If you truly want to expand operations, there are no other more effective methods than educating […]