The most common thought among business owners, consultants, investors and students is the ‘bottom line’. The proper word is of course ‘PROFIT’. In business, the single number one reason to operate is to make a profit.
Return on Equity
One of the 22 major business ratios used to evaluate a company’s performance. Return on equity measures the yield on the total equity position of the company. Please note, this does not measure the return on owner’s investment, return on owner’s investment is a subset of return on equity.