Net Profit Margin
The net profit margin reflects the profitability of the company as a percentage of net sales. It is one of the performance ratios used in evaluating business. Interestingly, some consider it the most important ratio. These users of business ratios take a very simplistic approach towards business evaluation. If the net profit margin is a set percentage, then simply increasing sales will generate larger profits to distribute to shareholders. This is their thinking in a two column format.
Current 25% Increase in Net Sales
Net Sales $500,000 $625,000
Net Profit Margin 8.00% 8.00%
Profit in Dollars $40,000 $50,000
It is never this simple as this article will explain.
The ideal use of the net profit margin is as a standard to work with in maximizing profit dollars. To understand this,
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