Value Investing Program – Phase I (Four Core Principles)

Value Investing Principles

The defacto number one tenet of business is to buy low and sell high. This tenet is exactly what value investing is all about. This buy low, sell high tenet has four core principles that all value investors must adhere to in order to be successful. They are as follows:

  • The first principle of value investing focuses on risk reduction. The market gives more credibility to stronger and more stable companies. There are more than 10,000 companies traded on US stock exchanges including the over-the-counter market. The number one tool to reduce risk is to only review and invest in the top 2,000 publicly traded companies in the United States. These are commonly referred to as DOW, S&P 500, S&P Composite 1500 and some of the Russel 2,000 listed companies. This tier of operations are referred to as Large and Mid-Capitalization companies. In effect, their market valuation exceeds $5 Billion. Not all of them qualify, there are some rules that will disqualify some of these companies. But the key to risk reduction is to stick to this group as the investment selection for a value investor’s portfolio.
  • The second principle picks up from the primary principle and then further refines risk reduction by establishing an extreme point of a price to pay for the respective security. This is referred to as intrinsic value. But there is more. A value investor will set a buy price with a margin of safety from intrinsic value. This is essentially a discounted price from intrinsic value. There are numerous factors that impact this discounted value from intrinsic value, some are relatively small such as three to eight percent. Others are quite steep with discounts of more than 15% from intinsic value. Notice how the first two principles focus on the ‘Buy Low’ part of the primary business tenet?
  • The third principle focuses on the ‘Sell High’ component of the primary business tenet. Here, this principle advocates proper financial analysis of securities to determine the most probable market recovery price and the expected recovery time frame. There are several approaches for investor to determine this expected market recovery price for the security once it is purchased at a low price. Tools used include financial statement analysis, the historical record of the security and the industry’s overall performance and review. For this principle, financial analysis is explained and identification of key ratios will provide the assurance of a fast and successful recovery.
  • The last principle actually is used for the entire ‘buy low, sell high’ tenet. It is patience. Patience is required to buy the stock low and have faith in one’s analysis that indeed the market price for the security will recover to the preset sell point. This particular principle is the most difficult for value investors. Most investors do not have the necessary self control to wait out the market. Anxiety, greed, and impulsive behavior are the enemies of patience. Learning how patience pays off is instrumental with successful value investing.

There are 18 lessons in this phase of the program. Lessons one through five explain the overall approach to investing. Here, the most importance concept to understand for the investor is that value investing is a methodical approach to generating wealth. IT IS NOT A GET RICH QUICK SCHEME. Investing requires thinking and adherence to the four core principles. Lessons six through nine cover each principle individually. Lessons ten through twelve introduce how financial information is compiled and evaluated as a value investor. Lessons thirteen through eighteen explain why pooling of investments is so beneficial to a portfolio of possible investments. This pooling concept is the precursor to understanding the impact industry standards have with financial information and how the investment fund is monitored.

After reading and understanding the first 18 lessons, members are allowed access to additional tutorials, spreadsheets and some deep information articles related to these four core principles.

Once this introduction phase is completed, the student is now ready to go to Phase II of this program. Phase II digs deep into understanding financial analysis and how it creates the necessary knowledge and confidence with a value investors investment decision model.

Value Investing - IntroductionFor those of you interested in a video introduction, please click on the YouTube upload on the left to take you to my video tutorials.

The lessons, tutorials, webinars, white papers, spreadsheets on this site are designed to teach these four principles. In addition, this site has over 600 supporting articles that augment the lessons and the program. It is effectively the best resource center available to learn about and implement a personal value investment fund. The annual goal is to achieve 30% plus returns.






  • Value Investing – Reasonable Expectations (Lesson 1)

    Value Investing - Reasonable Expectations (Lesson 1)
    Value investing is superior to other investment models over long journeys of time. In the short run, volatility can paint a false picture of success for other methods of investing. Adherence to core principles and preset buy/sell points will win, not in large increments, but will prevail over extended time in years. The key is ...
  • Value Investing – Risk Aversion (Lesson 2)

    Value Investing - Risk Aversion (Lesson 2)
    Value investing does require some volatility with the market in order to have opportunities to buy low and sell high. A static market, even one with level growth will not work with value investing. Fortunately, the market isn’t stable and volatility does exist. This volatility is driven by multiple forces: politics, interest rates, consumer patterns, ...
  • Value Investing – Market Fluctuations (Lesson 3)

    Value Investing - Market Fluctuations (Lesson 3)
    There is a hierarchy of forces that drive stock market fluctuations. Economic wide forces have the greatest impact overall. There are many different economic wide drivers of downward pressure or indicators of expansion. They include: 1) Federal Reserves’ interest rate adjustments that occur multiple times per year; 2) Acts of law by Congress; 3) Consumer ...
  • Value Investing – Holistic Approach (Lesson 4)

    Value Investing - Holistic Approach (Lesson 4)
    There are several underlying elements that make value investing so successful. Value investors cover all the respective elements no differently than how many people thoughtfully resolve problems. An holistic approach towards investing is utilized. This refers to to gaining an understanding of the respective industry and its members; i.e. understanding what makes the pool of ...
  • Value Investing – Primary Tenet of Business (Lesson 5)

    Value Investing - Primary Tenet of Business (Lesson 5)
    With the stock market, buying low and selling high is the goal for any investor. But the real problem, and it is depicted well in the illustration above, is knowing when the lows and highs exist. If you purchase the stock at its absolute lowest point in a cycle and then sold it at the ...
  • Value Investing – Principle #1: Risk Reduction (Lesson 6)

    Value Investing – Principle #1: Risk Reduction (Lesson 6)
    With value investing, steps are taken to dramatically reduce potential financial losses. Risk associated with financial loss is addressed through three important practices. The first and best defense against losses are the type of stocks purchased. Only the best are considered with value investing. The first section below explains this in more detail and illustrates ...
  • Value Investing – Principle #2: Intrinsic Value (Lesson 7)

    Value Investing - Principle #2: Intrinsic Value (Lesson 7)
    Intrinsic value is just one of the four principles of value investing. Intrinsic value sets the floor price of the investment; i.e. it is an automatic buy. Any price higher than this intrinsic value must be substantiated by other value investing criteria. In effect, other criteria may increase the buy point upwards of 20%. Intrinsic ...
  • Value Investing – Principle #3: Financial Analysis (Lesson 8)

    Value Investing - Principle #3: Financial Analysis (Lesson 8)
    Financial analysis is the basis to set up a predictable and reasonable market price for the respective stock. This becomes the sell price point or what is often referred to in this series of lessons as the recovery point. If all three forces (economic, industry and company level) are performing reasonably, then the stock price ...
  • Value Investing – Principle #4: Patience (Lesson 9)

    Value Investing - Principle #4: Patience (Lesson 9)
    This lesson isn’t about emphasizing patience, it is about understanding how patience actually creates financial wealth in the market. Unlike day trading which is not much more than gambling, value investing is about earning good returns on one’s investment. The decision models built will never create instantaneous wealth, they are simply designed to take advantage ...
  • Value Investing – Financial Statements (Lesson 10)

    Value Investing - Financial Statements (Lesson 10)
    To comprehend financial information, first the member must understand their general purpose and how they are prepared. The first section of this lesson introduces financial statements and their two primary purposes. In addition, pertinent issues are introduced that a company must endure to finally present a well prepared set of reports. Next, each of the ...

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