Recent Articles

Who is Your Customer?

You would think this is a simple question with an easy answer. But for most folks, they can’t identify their customer. It seems elusive or undefinable. If you are in business, you need to answer this one question. You need to know. When you know, then you can orient your business to that one single focus and become the business you dream about.

The Franchise Agreement – Geographical Territory Clause

01/17/2013

Every franchise agreement should discuss the issue of the source of customers.  This is known as the geographical territory, protected territory or exclusive territory.  Many agreements spell out the zone or area of your customer source.  It is [...]

Who is Your Customer?

12/26/2012

You would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer this one question.  You need to know.  [...]

Marketing – A License to Steal

11/28/2012

I had the privilege of meeting a potential client in one of those business gatherings.  I asked him the usual questions and he started to explain his business operation.  Well, he was basically a landlord to a gaming function.   When I become [...]