Recent Articles


In business, every new venture or idea should be researched. It is unlikely that the idea is so new that there isn’t available information on the subject. By conducting basic research, the business owner can develop a detailed set of issues to address and do more in depth research. It is easier and less expensive to learn from others than to pay the financial price for errors.

Small Business Model Series Entry # 5 – Whew!


Whew!  That was a world wind first week.  I took yesterday off to get some rest and spend time with the family.  So now I’m back at the project.  I’ve lost some wind in my sails because I didn’t fathom the depth of all of this when I [...]

Small Business Model Series Entry #4 – Basic Research


Research is something I hate.  I don’t know which is worse, a dental visit or doing research.  This is why I didn’t go to college.  But, I know; I want to protect my hard earned dollars and I need to get smart about Automated Teller [...]

Who is Your Customer?


You would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer this one question.  You need to know.  [...]