Recent Articles

Marketing

Marketing is a more focused form of communicationg a small business owner’s product/service. It is NOT advertising, but a plan to get the customer via a one on one opportunity. It works well for certain types of businesses and is really the best tool for the small business.

Gathering Data from Sales

08/08/2016

In business the best source of new business is the existing customer.  Discovering the customer’s habits and characteristics allows the sales department to expand into new geographical territories with similar customer characteristics and/or [...]

Retaining Stylists In The Hair Industry

12/05/2015

A good question was posed by a former client about how to solve a problem in the service industry. It is the revolving door of stylists in the salon industry. This constant movement of stylists from one salon to another is actually bad business. So [...]

Advertising – Monitor Performance

04/25/2015

In small business it is difficult to know if your advertising is effective.  Often the methods or campaigns you use to get customers to your store or to purchase your product appear to be effective but in reality are nothing more than usual volume [...]

Referrals in Business

01/31/2015

By far, the single most effective and inexpensive marketing tool is referrals.  Simply stated it is a ‘Selective Word of Mouth’ form of marketing.  The key to its success relies in the ‘Ask’.  This is where the business asks its existing [...]

Real Estate Agent – Drawbacks and Delusions

11/17/2014

The highest prized benefit of owning your own business is independence.  You rely on your skills and have to report to no one but yourself.  This is the allure of becoming a real estate agent.  Imagine, making a lot of money and working when you [...]

Flake Cereal – The Story of Will Keith Kellogg

11/18/2013

As with many of life’s great success stories, an accident invents a new method or product.  In addition a lie generates huge amounts of wealth for the inventor.  It was no different for Will Keith Kellogg (WK). As a young man, WK started out as [...]

The Three Best Methods of Marketing

11/01/2013

The three best methods of marketing include education, referrals and involvement.  Unlike advertising, marketing is a human contact sport.  If you truly want to expand operations, there are no other more effective methods than educating the [...]

Operating Control Reports in Business

02/16/2013

A part of any information feedback loop is the operating control reports in business.  Depending on the nature and financial impact involved, these reports can be daily (Daily Operating Controls or DOC), weekly (Weekly Operating Controls or WOC) [...]

The Difference between Marketing and Advertising

01/02/2013

The simplest definition for these two misunderstood terms is that marketing involves customer interaction i.e. human contact, whereas advertising is a non-contact form of information transfer.  You can read a multitude of professional definitions, [...]
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