Marketing is a more focused form of communicationg a small business owner’s product/service. It is NOT advertising, but a plan to get the customer via a one on one opportunity. It works well for certain types of businesses and is really the best tool for the small business.
In business the best source of new business is the existing customer. Discovering the customer’s habits and characteristics allows the sales department to expand into new geographical territories with similar customer characteristics and/or modify the […]