Recent Articles

Marketing Plan

A well drafted thought process to acquire customers. Learn how others do this and what you need to do to acquire the right kind of customer.

The Three Best Methods of Marketing

11/01/2013

The three best methods of marketing include education, referrals and involvement.  Unlike advertising, marketing is a human contact sport.  If you truly want to expand operations, there are no other more effective methods than educating the [...]

Operating Control Reports in Business

02/16/2013

A part of any information feedback loop is the operating control reports in business.  Depending on the nature and financial impact involved, these reports can be daily (Daily Operating Controls or DOC), weekly (Weekly Operating Controls or WOC) [...]

The Difference between Marketing and Advertising

01/02/2013

The simplest definition for these two misunderstood terms is that marketing involves customer interaction i.e. human contact, whereas advertising is a non-contact form of information transfer.  You can read a multitude of professional definitions, [...]

Who is Your Customer?

12/26/2012

You would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer this one question.  You need to know.  [...]

Marketing – A License to Steal

11/28/2012

I had the privilege of meeting a potential client in one of those business gatherings.  I asked him the usual questions and he started to explain his business operation.  Well, he was basically a landlord to a gaming function.   When I become [...]