Recent Articles

Focus Groups

A membership organization of similar businesses that gather together to share financial and production information. By sharing this information, members can identify issues and make corrections based on what works well.

The Difference between Marketing and Advertising


The simplest definition for these two misunderstood terms is that marketing involves customer interaction i.e. human contact, whereas advertising is a non-contact form of information transfer.  You can read a multitude of professional definitions, [...]

Focus Groups – Adding Real Value to Your Business


I often wonder how a business could get better if it didn’t know what being the best meant.  How could a small business entrepreneur determine he was indeed performing at or above the industry standard if there was no information available to [...]