Recent Articles

Customers

What is a customer? You might be surprised by the answer. From the traditional definition to the unusual, how to define and identify the correct customer for your small business.

The Franchise Agreement – Geographical Territory Clause

01/17/2013

Every franchise agreement should discuss the issue of the source of customers.  This is known as the geographical territory, protected territory or exclusive territory.  Many agreements spell out the zone or area of your customer source.  It is [...]

Who is Your Customer?

12/26/2012

You would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer this one question.  You need to know.  [...]

Marketing – A License to Steal

11/28/2012

I had the privilege of meeting a potential client in one of those business gatherings.  I asked him the usual questions and he started to explain his business operation.  Well, he was basically a landlord to a gaming function.   When I become [...]

Research Your Business Plan – Part I

11/26/2012

If you read my section on ‘Do I Need a Business Plan’ and followed those steps, you are now ready for the next step in this process.  Hopefully two important barriers have been breached in your quest to be the next new business.  First, you [...]