Recent Articles

Customer

For every new business, the owner needs to define the customer before determining the final product or service. The customer will dictate the final product or service you will sell. Here is a case study of defining the customer.

Mission Statement

04/22/2015

A mission statement is a written document identifying the businesses’ primary reason for existence.  It should convey the core values and the principals of the company.  It should be reviewed with staff frequently to remind everyone of the chief [...]

Who is Your Customer?

12/26/2012

You would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer this one question.  You need to know.  [...]

Marketing – A License to Steal

11/28/2012

I had the privilege of meeting a potential client in one of those business gatherings.  I asked him the usual questions and he started to explain his business operation.  Well, he was basically a landlord to a gaming function.   When I become [...]