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Marketing

Who is Your Customer?

You would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer […]

Finance

Cash Counts

“How are you going to pay for this?” I asked? My client responded, “I still have checks” which meant he didn’t have any cash. He had the ability to write a check but no cash […]