Recent Articles

Customer Communication

A critical aspect of business operations, it is the necessity of maintaining good repoir with the folks that actually write the checks. You need to understand them and they will be acceptable of you and any issues you present. Just like in a marriage, communication is the grease that let’s the wheel roll.

Who is Your Customer?

12/26/2012

You would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer this one question.  You need to know.  [...]

Cash Counts

12/07/2012

“How are you going to pay for this?” I asked? My client responded, “I still have checks” which meant he didn’t have any cash. He had the ability to write a check but no cash to back it up. I can’t stress enough how important cash is in [...]