Recent Articles

Marketing

The simple handshake is the best marketing tool to any small business owner/entrepreneur. Extend it often and with a warm smile, watch the customers flock to your business.

Advertising – Monitor Performance

04/25/2015

In small business it is difficult to know if your advertising is effective.  Often the methods or campaigns you use to get customers to your store or to purchase your product appear to be effective but in reality are nothing more than usual volume [...]

Referrals in Business

01/31/2015

By far, the single most effective and inexpensive marketing tool is referrals.  Simply stated it is a ‘Selective Word of Mouth’ form of marketing.  The key to its success relies in the ‘Ask’.  This is where the business asks its existing [...]

The Three Best Methods of Marketing

11/01/2013

The three best methods of marketing include education, referrals and involvement.  Unlike advertising, marketing is a human contact sport.  If you truly want to expand operations, there are no other more effective methods than educating the [...]

The Difference between Marketing and Advertising

01/02/2013

The simplest definition for these two misunderstood terms is that marketing involves customer interaction i.e. human contact, whereas advertising is a non-contact form of information transfer.  You can read a multitude of professional definitions, [...]

Who is Your Customer?

12/26/2012

You would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer this one question.  You need to know.  [...]

Marketing – A License to Steal

11/28/2012

I had the privilege of meeting a potential client in one of those business gatherings.  I asked him the usual questions and he started to explain his business operation.  Well, he was basically a landlord to a gaming function.   When I become [...]