Marketing

Referrals in Business

By far, the single most effective and inexpensive marketing tool is referrals.  Simply stated it is a ‘Selective Word of Mouth’ form of marketing.  The key to its success relies in the ‘Ask’.  This is […]

boy playing baseball
Marketing

Who is Your Customer?

You would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer […]