The best marketing tool out there is free.  It’s your hand extended and a smile on  your face.  From the handshake to TV ads, what works, what doesn’t depends on your business industry.  Learn the basic guidelines and helpful hints to increase loyalty and respect in your industry.

These articles are in-depth and are educational in nature.  There are no quick fixes here.  So take your time and read them with the idea of learning from them.  This site is designed to provide help and guidance to the small business entrepreneur.  Act on Knowledge.

 FEATURE ARTICLES:

  • Marketing – A License to Steal

    I had the privilege of meeting a potential client in one of those business gatherings.  I asked him the usual questions and he started to explain his business operation.  Well, he was basically a landlord to a gaming function.   When I become fascinated by the enterprise, I reoriented my questions to some specifics.  Sure enough he ...
  • Who is Your Customer?

    boy playing baseballYou would think this is a simple question with an easy answer.   But for most folks, they can’t identify their customer.  It seems elusive or undefinable.  If you are in business, you need to answer this one question.  You need to know.  When you know, then you can orient your business to that one single ...
  • The Difference between Marketing and Advertising

    The simplest definition for these two misunderstood terms is that marketing involves customer interaction i.e. human contact, whereas advertising is a non-contact form of information transfer.  You can read a multitude of professional definitions, academia literature and talk to just about any marketing graduate and you’ll get a lot of different definitions of these two ...
  • The Value of a Handshake and a Smile

    The number one tool for marketing is the handshake and a smile.  It costs zero to extend the hand and use a few facial muscles.  But the value it generates is priceless.  Pretty much all business relationships begin this way.  The handshake and smile is the most effective marketing tool available at all levels of ...
  • The Three Best Methods of Marketing

    The three best methods of marketing include education, referrals and involvement.  Unlike advertising, marketing is a human contact sport.  If you truly want to expand operations, there are no other more effective methods than educating the customer, getting referrals and getting involved with the customer. This article introduces the reader to these three forms of marketing.  ...
  • Referrals in Business

    By far, the single most effective and inexpensive marketing tool is referrals.  Simply stated it is a ‘Selective Word of Mouth’ form of marketing.  The key to its success relies in the ‘Ask’.  This is where the business asks its existing customer to refer a future client or customer.  It is most commonly used in the ...
  • Advertising – Monitor Performance

    In small business it is difficult to know if your advertising is effective.  Often the methods or campaigns you use to get customers to your store or to purchase your product appear to be effective but in reality are nothing more than usual volume of activity.  Without a monitoring system you could be wasting dollars ...

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